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  • Writer's pictureZebba Idina

Writing Fundraising Letters That Use Storytelling

Using storytelling in your fundraising letters can help your campaign get a leg up. Stories help bring your cause to life and will get your supporters to donate.

A good story should be factual, relevant and true. The best stories are the ones that entertain. Using a powerful image is a good way to bring your story to life.

Use the right font size and print quality. A font that isn't easy to read can make it hard for donors to respond to your letter. A serif font is easier to read than a sans-serif font.



If you want to write a good fundraising letter, you should incorporate the right story, language and imagery. In addition, you should be careful not to go overboard with numbers. You don't want to confuse your donors.

You should also incorporate a good call to action (CTA). A well-placed image can be the best response to your fundraising letter.


A good fundraising letter should remind donors why their donation is important. It should also remind them how their money will help the cause. It should also be short and to the point. It should also be legible.


The best fundraising letters are the ones that use storytelling to highlight the need for the cause and the impact of the donation. This is the best way to get the attention of the reader. Using stories to illustrate the impact of a donation will also entertain your chief financial officer.


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